Morgan Cannata

Lead research on AI-powered media operations tools — uncovering how editors, operators, and distribution teams actually want to find, evaluate, and ship video assets at enterprise scale.

• Ran generative and evaluative research with editors and ops teams to define a natural-language search experience that cut content discovery from hours to minutes.
• Embedded with ML and platform teams to translate research findings into product requirements for AI-assisted error triage on On Time Publishing to global partners.
• Tested concepts for query-driven asset retrieval (e.g. "show me every dragon scene from Game of Thrones") and synthesized findings into prioritized opportunity areas.
• Built a repeatable research practice inside Foundry, WBD's internal platform, so subsequent product squads could re-use the participant pool, screener, and study templates.

Investigated employee financial well-being inside the People Experience & Technology org — surfacing the unmet needs that shaped Amazon's in-house financial-wellbeing product vision.

• Designed and fielded a mixed-methods study: 5,000-employee survey plus 30 in-depth interviews across hourly and salaried populations.
• Synthesized findings into a product vision narrative and prioritized roadmap for an internal financial-wellbeing platform.
• Partnered with PMs and benefits leadership to translate research into testable product concepts.

Led research on a Web3 sports-collectibles marketplace — pairing user interviews with competitive teardowns of blockchain, wallet, and DeFi products to de-risk seller and trader flows.

• Conducted foundational research on collector mental models around tokenization, fractional ownership, and wallet trust.
• Validated seller workflows for uploading, tokenizing, and listing assets — research directly informed the launch of fractional packs that sold 200 units in under two minutes.
• Maintained a rolling competitive-research repository across crypto wallets and DeFi products to anchor product decisions in market context.

Owned research for the athlete recruiting product — uncovering why 67% of free users never upgraded and translating findings into a premium experience that drove a 10% lift in enrollment.

• Ran customer usability sessions with families and student-athletes, paired with sales-team ride-alongs to triangulate the conversion blocker.
• Designed and analyzed an A/B test across 10% of the membership pool, producing an 8% lift that informed the full rollout.
• Partnered with sales leadership on a refreshed conversation guide grounded in research — eliminating internal resistance to in-app pricing transparency.

Embedded research into the Aurora design system and the internal trade-desk point-of-sale tool — adoption reached 65% of internal applications within six months.

• Ran adoption studies with internal product teams to identify friction in the design-system migration path.
• Led usability research on the trade-desk POS used by box-office and reseller teams.
• Contributed component patterns and research-backed guidelines to Aurora.

Foundational work across healthcare and agency product teams — early exposure to qualitative research methods and stakeholder synthesis.